The pros and cons of integrating e-commerce

The benefits of eCommerce

If you’re looking to grow your business, you must’ve considered expanding your store to the digital world. It’s no surprise that a lot of businesses are making the move and with that in mind, we thought we’d draw up a list of things you need to consider when determining this strategic decision.

 

Pros:

Open 24/7

Your online business can stay open without a staff, on a digital world that never closes, available at any moment for your customers.

 

Business without borders

As your business grows, you can find new ways to ship that don’t require you to stay within the limits of your center of operations.

 

Lower operation costs

Think about all the costs you must maintain in a physical storefront: rent, salaries, utilities, and more. Your online business requires minimal supervision and maintenance which is more cost efficient than brick-and-mortar stores.

 

Easy to manage inventory

A physical store requires a constant physical inventory. With online sales, you can keep a low stock inventory or use drop-shipping methods to reduce costs.

 

Scalable

Your online operations could be very flexible. Online stores can start small and grow per your need without many complications.

 

Cons:

 

Interaction

Without a place to physically create contact with your customers, you’ll have to make effort to reach out to them.

 

Platform

While working through an online store might not be terribly complicated, it all depends on the platform. Make sure you select a system that you understand.

 

Setup

Like any project, its success can be dependent on its foundation. If you don’t configure your store correctly, you might have problems later that you weren’t expecting.

 

IT

Like any well-oiled machine, your ecommerce website or app will require maintenance. Make sure you have a reliable IT expert or technical support to troubleshoot issues that might arise.

 

If you’d like to explore the world of ecommerce sales further, don’t hesitate to contact our team. We’ll be happy to guide you through a virtual tour of ecommerce websites or apps that might be right for your business. Fill out the form below to schedule a call!

 

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