What’s the difference between a Mobile App and a Mobile Webstore?

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Let me save you some reading time and cut to the chase. A responsive web design is a considerably smaller investment, in both money and time, than developing a native app. So, depending on your needs one, none, or both might be the right fit for you. 

Now, if you´re interested in finding out what the alternatives entail before going down each of those avenues then stick around and have a read. 

 

First things first. What is a native app? And, what is responsive web design? 

 Let’s get started with the most common and popular, the responsive web design. This is simply the terminology used to describe a webpage that has the capacity to respond to the device you’re using to view the content. That means that the content on said page will automatically accommodate to the specific dimension of the phone, tablet, phablet, or computer screen currently displaying your site.  

Sometimes web developers will create a separate site with mobile devices in mind, often these web addresses start with the letter ´m´ before your regular web address (m.facebook.com for instance). They might have a simpler menu bar or reduced content in order to optimize the mobile experience, but all-in-all will look and feel exactly like your regular website. 

Now, this means that users must reach your site through a third-party browser. Because of this you’re going to miss out on a lot of the functionality mobiles devices where built for. Say for instance, push notifications, camera integrations, even augmented reality which is picking steam in mainstream sales. 

On the other hand, native apps are a whole other level of complexity and costs. First, your current IT department might not necessarily have the skills to develop a native app from the ground up. If those skills aren’t found within your own team, you’ll have to seek outside support and, depending on the company you hire, could imply a serious investment. 

Of course, elevated costs don’t just mean money, it also means time. An app developer needs, at the very least, a clear idea of how you want your app to function, who you want to target and determine which app store you want to use, if not both. That alone means having to go through two different approval processes. 

Let’s no forget some of the wonders native apps offer. Typically, a native app is optimized to the specific OS and device delivering a smoother and more consistent brand experience because it doesn’t rely entirely on a steady internet connection.  

Either of these options need to be done with quality and user experience in mind. Done in a shoddy fashion could hurt your online reputation. So, whatever you choose to do, make sure you do it right. Let us help you find the right solution. 

If you have any questions about this or any other about online sales make sure to hit us up in the comments sections below. Till next time.